Programme
| 11h30 | Enregistrement des participants, visite d’Experience The Future, buffet promenade |
| 13h15 | Accueil Nina De Man |
| 13h20 | Introduction au futur Herman Konings, Gérant, PocketMarketing/nXt (Belgique) |
| 13h40 | A future with a little less anxiety Alain de Botton The world is more prosperous than ever but our wealth has been reached through an extraordinary degree of anxiety. Alain de Botton imagines a future where we learn to overcome some of the stresses endemic to early and midstage capitalism. In particular, he suggests that many of the answers to our need for greater calm lie in unexpected places: in philosophy, literature and, especially, in the lessons of religion. These lessons are accessible to all, and merely rely on greater organisational and institutional support. |
| 14h30 | Faites de votre marque une marque COOL. Le branding s’adressant à la nouvelle génération. Joeri Van den Bergh, cofondateur et partenaire d’InSites Consulting La Génération Y est, à l’égard de la pub, la plus critique qui soit. Or, au cours des trois prochaines décennies, c’est elle qui dirigera la vie des affaires, la politique et la société. Son influence sera au moins aussi grande que celle des enfants du Babyboom. Mais qu’est-ce qui motive la Génération Y et comment élaborer une stratégie qui permette de se connecter avec elle ? |
| 15h10 | Pause-café, visite d’Experience The Future |
| 15h50 | Future in Progress (Advanced design thinking at Mazda) Jo Stenuit, Assistant Chief Designer, Mazda Motor Europe Just like any other designer, car designers are bombarded by a stream of design, social and technical trend information. How do they use this information to come up with relevant concept ideas for the interior and exterior of vehicles for a near future? An example. |
| 16h05 | Crowd sourcing and open innovation André Convents, Section Head Connect & Develop, Procter & Gamble |
| 16h20 | Keeping values, strength and brand identity in a world of fast fashion. Anne Chapelle, CEO Bvba 32 (Ann Demeulemeester - Haider Ackermann - Thimister) |
| 16h35 | Relevance Marketing in a Mobile World Jo Caudron, Dear Media |
| 16h50 | FUTURETAINMENT - Yesterday The World Changed, Now Its Your Turn Mike Walsh, CEO, Tomorrow Welcome to the Revolution. From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks, through which consumers have now taken charge of how brands are discovered, shared and popularized. Forget technology - the future of your business will be being shaped by anthropology. For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival. |
| 17h40 | Cocktail, visite d’Experience The Future |
